The company behind the smile

Who we are

Align Technology is a global medical device company that is changing lives through better smiles. We reimagine and reinvent the way orthodontic and restorative treatment is presented and delivered to millions of people around the world.


We believe a better smile has the power to create a better future, so we create digital technology and experiences to help people move forward in life.

Our history

Align Technology has always set the bar for leadership and change in our industry by constantly innovating to bring new and better solutions to doctors and their patients.

In 1997, five employees in a small duplex in Redwood City, California, founded Align Technology with a simple concept in mind - how to leverage technology to straighten teeth. Just a few years later in 1999, Align Technology pioneered the invisible orthodontics market with the introduction of the Invisalign system and soon launched a large U.S national advertising campaign. By 2001, Align had manufactured one million unique clear aligners, helped treat hundreds of patients and trained over ten thousand doctors.

By combining digital treatment planning and mass-customization, with shape-engineering based on biomechanical principles, we have revolutionized the orthodontic industry. The Invisalign system has continued to evolve over the last 22 years. Building upon our experience, a data base of over 7.2 million cases, continuous innovations in aligner materials, software algorithms, 3D force systems, the Invisalign system can be used to treat a wide range of cases, from teens to adults.

In 2011, we acquired the iTero intraoral scanner. Digital scanning technology was a natural extension to our digital treatment processes of the Invisalign system, enabling enhanced patient scans and an improved patient experience. With more than 3.6 million restorative crown, bridge, and custom implant cases enabled by the iTero scanner to date, Align Technology continues to increase its investment in digital restorative workflows. Today’s practices require a range of digitally enabled solutions – from chairside visualization, prosthetic CAD capabilities, in-office milling options, and laboratory workflows for restorative dentistry, to tools and applications exclusively designed for Invisalign® treatment, which only iTero Element can provide.

Today, we've helped treat over 7.2 million patients with the Invisalign system and are driving the evolution in digital dentistry with the iTero intraoral scanner − helping to modernize today’s practices by enabling enhanced digital orthodontic and restorative workflows to help improve patient outcomes and practice efficiencies.

Align today

Align Technology has continued to evolve significantly over the last 22 years.

Our goal is to help doctors participate in a new and larger market by investing in innovative products and building brands to drive millions more consumers to their practice. By combining advanced 3D modeling for digital treatment planning, shape-engineering based on biomechanical principles, and mass-customization and 3D printing, we’ve revolutionized the orthodontic industry.

Today, doctors in over 100 countries around the world use the Invisalign system and iTero scanners to improve smiles for every type of patient – from simple tooth alignment to complex corrections, kids to adults, orthodontics to multi-disciplinary restorative treatment. Over seven million patients and counting have benefited from these solutions, and tens of thousands of orthodontic and dental practices have made us a part of their modern, digital approach to improving smiles.

  1. Align Technology, Inc. Founded

    March 01, 1997

    Company was founded and work began on the development of a clear aligner.

  2. FDA Clearance to market Invisalign

    September 01, 1998

    Company received FDA clearance to market the Invisalign system.

  3. 1st commercial sales of Invisalign to N.A. Orthodontists

    July 01, 1999

    Early adoption of the Invisalign brand occurred within North America.

  4. 1st U.S. National Invisalign Ad Campaign

    September 01, 2000

    Expanded reach within the U.S. would expand awareness of the Invisalign brand.

  5. Initial Public Offering (NASDAQ: ALGN)

    January 01, 2001

    Initial public offering of 10,000,000 shares of common stock offered by the company, trading on the NASDAQ National Market under the ticker symbol ALGN on January 26, 2001.

  6. Align Technology launches Invisalign in Germany

    August 01, 2001

    Headquartered in Frankfurt, Align Germany is now selling Align’s breakthrough orthodontic treatment to a potential market of more than 50 million patients in Germany, Switzerland and Austria.

  7. Invisalign available to General Dentists (GPs)

    April 01, 2002

    Committed to providing the best possible service to its customers, Align reaffirms its relationships in the general dentist community and to sharing Align's high quality customer programs with all Invisalign doctors.

  8. <html>1<sup>st</sup> Integration of Invisalign into Orthodontic Curriculum </html>

    May 01, 2003

    Invisalign and its accompanying treatment precepts was included in undergraduate orthodontic instruction at New York University College of Dentistry (NYUCD). NYUCD graduates more than eight percent of all U.S. dentists each year, and has both a distinguished faculty and a technologically-advanced clinical facility.

  9. Invisalign® Express 10

    August 01, 2005

    This robust solution for simple orthodontic cases will help a broader range of patients say "yes" to orthodontic treatment by providing a lower-cost option for adult relapse cases, for minor crowding and spacing, and as a pre-cursor to restorative or cosmetic treatment such as veneers.

  10. Asia Pacific Distributor of Invisalign established

    January 01, 2007

    International distributor for Asia Pacific established to further meet the market needs of dental practitioners and the patients they serve.

  11. Vivera retainers is introduced for superior strength in clear retention

    November 01, 2007

    The launch of Vivera retainers delivers clear, fresh retainers to orthodontic patients every three months for an entire year.

  12. Invisalign Teen is introduced

    July 01, 2008

    With Invisalign Teen™, teenagers get clear, removable aligners that meet their desire for aesthetic treatment and their need for appliances that fit their busy schedules of sports, music and other activities.

  13. Invisalign Assist™

    October 01, 2008

    Designed specifically for general dentists who want an integrated approach to selecting, monitoring and finishing Invisalign cases to ultimately, deliver more predictable treatment results to their patients.

  14. 1 millionth Invisalign patient

    April 01, 2009

    Align Technology demonstrates continued, strong demand for Invisalign, which has evolved into a mainstream treatment option.

  15. EMEA Distributor of Invisalign established

    January 01, 2010

    International distributor for Europe, the Middle East and Africa (EMEA) to have sole distribution rights for the Invisalign system in over 85 countries to further meet the market needs of dental practitioners and the patients they serve.

  16. Invisalign Lite in Europe

    March 01, 2010

    Solution now provides a 14-stage treatment options for doctors and their patients with mild to moderate cases.

  17. Invisalign G3 launched

    August 01, 2010

    Latest innovation represents significant leap forward in clear aligner therapy. The Invisalign G3 is engineered to deliver even better clinical results, with new aligner and software features that make it easier to use Invisalign with Class II and Class III patients, new SmartForce™ features designed for increased predictability of certain tooth movements, and simpler, more intuitive software to streamline treatment planning and review.

  18. Cadent Inc. Acquisition (iTero Scanner)

    May 01, 2011

    Align Technology qualified Cadent's orthodontic full arch scanning process for use with Invisalign treatment. The upgrades provide doctors with enhanced accuracy of digital impressions and greater treatment efficiency, and improves the overall patient experience.

  19. Invisalign G4

    October 01, 2011

    The new and improved SmartForce features in Invisalign G4 were engineered to help doctors achieve even better clinical results for open bite treatments, more predictable movement of upper laterals, and improved root control for canines and central incisors.

  20. Invisalign Express 5

    January 01, 2012

    A cost-effective treatment option for very minor crowding, spacing, or orthodontic relapse treatments requiring five or fewer stages of Invisalign aligners aimed at helping doctors treat more patients who could benefit from minor tooth movements, but are reluctant to invest in treatment due to cost.

  21. 2 millionth Invisalign patient

    November 01, 2012

    This significant milestone in Invisalign treatment reflects an accelerating rate of adoption worldwide by Invisalign-trained doctors and their patients.

  22. SmartTrack clear aligner material

    January 01, 2013

    The highly elastic, proprietary new aligner material now delivers gentle, more constant force to improve control of tooth movements with Invisalign clear aligner treatment.

    New iTero scanner

    January 01, 2013

    The imaging system is now made available as a single hardware platform with software options for restorative or orthodontic procedures.

    Invisalign Outcome Simulator

    January 01, 2013

    The chairside application, powered exclusively by the iTero® scanner, now allows doctors to help patients visualize how their teeth may look at the end of their Invisalign treatment.

  23. Acquisition of Asia Pacific Distributor

    May 01, 2013

    The distributor agreement enables Align Technology to directly focus on the commercial, marketing, and operational needs of doctors and potential patients in the Asia Pacific region.

  24. iTero and E4D Chairside Milling Certified Connectivity

    October 01, 2013

    The new workflow allows iTero® clinicians to expand their menu of digital services to include same-day crowns, bridges, inlays, onlays and veneers, creating more opportunities to establish full-scale milling installations for the benefit of the practice and the patient.

  25. ClinCheck Pro

    February 01, 2014

    This next generation Invisalign treatment software tool was designed to provide more precise control over final tooth position and to help Invisalign doctors achieve their treatment goals.

    Invisalign G5 for Deep Bite

    February 01, 2014

    Specifically designed for the treatment of deep bite malocclusion, Invisalign G5 was made available on all Invisalign treatment options.

    EMEA distributor acquired

    February 01, 2014

    The distributor agreement enables Align Technology to directly focus on the commercial, marketing, and operational needs of doctors and potential patients in the EMEA region.

  26. Invisalign G6

    January 01, 2015

    Align Technology’s new first premolar extraction solution provides vertical control and root parallelism using new SmartStage™ technology and SmartForce® features that optimize the progression of tooth movements for first premolar extraction treatment planned for maximum anchorage.

  27. 3 millionth Invisalign patient, Donation pledge $1M to Operation Smile

    March 01, 2015

    This significant milestone in Invisalign treatment reflects an accelerating rate of adoption worldwide by Invisalign-trained doctors and their patients.

    Next Generation iTero Element Intraoral Scanner

    March 01, 2015

    Expanding Align Technology's market leading scanning system with improved imaging technology that is designed to enable significantly faster scan speed, accuracy, intuitive operation, and exceptional visualization capabilities, its significantly smaller form factor and faster scan speed enhances user experience.

  28. Invisalign in India

    February 01, 2016

    Invisalign System now commercially available in India. Align Technology also shipped its first Invisalign cases to Indian orthodontists.

  29. 4 millionth Invisalign patient

    September 01, 2016

    This significant accomplishment for Align Technology and the 100,000 Invisalign-trained doctors around the world demonstrates increased global acceptance of Invisalign treatment as a preferred choice for straightening teeth.

  30. One Week Aligner Wear for Invisalign Teen and Full Products

    October 01, 2016

    One-week aligner wear now recommended for all Invisalign Full, Teen and Assist products, instead of two-week aligner wear for each stage of Invisalign treatment.

    Invisalign G7

    October 01, 2016

    Invisalign G7 builds on earlier Invisalign G-series releases with new features to fine-tune certain tooth movements and deliver treatment outcome quality that Invisalign doctors expect, particularly with teenage patients.

    Invisalign Outcome Simulator 4.0 with Progress Tracking and iTero Element Software Upgrades (1.4)

    October 01, 2016

    Only iTero scanners provide an optimized Invisalign scanning and treatment experience that includes the enhanced Invisalign Outcome Simulator 4.0 application now with Invisalign 3D Progress Tracking and Patient Simulation Sharing. Additionally, the iTero Element 1.4 software upgrade includes color scanning, restorative pre-treatment scanning, and optimized orthodontic scanning.

  31. Acquisition of Distributor in Brazil for Invisalign

    February 01, 2017

    Align Technology’s distributor, Align Technology Do Brasil LTDA, will focus on the commercial, marketing, and operational needs of doctors and potential patients in Brazil.

  32. Invisalign Teen with Mandibular Advancement

    March 01, 2017

    The first clear aligner solution for Class II correction in growing tween and teen patients combines the benefits of the most advanced clear aligner system in the world with features for moving the lower jaw forward while simultaneously aligning the teeth. Pending 510(k) clearance, not yet available in the U.S.

    1 million iTero Element scans

    March 01, 2017

    Over one million scans have been submitted using the iTero Element® scanner since it was introduced in 2015, demonstrating the trust and dedication Align Technology’s doctors share with the Company to improve patient outcomes.

  33. iTero TimeLapse tool and 1-Minute Scanning

    May 01, 2017

    Upgrade for the iTero Element® intraoral scanners includes the ability to compare patient scans over time with the new TimeLapse technology, providing general practitioner dentists and orthodontists with enhanced visualization, assessment and communication tools.

  34. Invisalign Treatment Planning Facility Opens in China

    June 01, 2017

    The opening of a new Invisalign treatment facility in Chengdu, China represents Align Technology’s commitment to geographic expansion and investment in the Asia Pacific region. The state-of-the-art facility is Align’s first manufacturing operations in China.

  35. Align Opens First Ever Invisalign Pilot Store in San Francisco

    November 01, 2017

    As part of Align Technology’s strategy to help millions of consumers connect with an Invisalign doctor to improve their smile with Invisalign® treatment, Align created an interactive brand experience with the first ever Invisalign pilot store in San Francisco.

    5 Millionth Invisalign Patient

    November 01, 2017

    This significant milestone for Align Technology and the 127,000 Invisalign-trained doctors reflects accelerated adoption of Invisalign treatment.

  36. Align Extends Invisalign G5 Precision Bite Ramps to Vivera Retainers

    April 01, 2018

    First Customizable Retainers Designed to Help Preserve Beautiful Smiles After Deep Bite Correction with Invisalign Treatment

    Align Technology Introduces Invisalign Clear Aligners for Phase I Treatment of Younger Patients with Early Mixed Dentition

    April 01, 2018

    Align Technology is extending the Invisalign product family with Invisalign First clear aligners, designed with features specifically for younger patients with early mixed dentition (with a mixture of primary/baby and permanent teeth).

    Align Technology Expands Invisalign Product Portfolio with New Options and Greater Flexibility to Treat a Broader Range of Patients

    April 01, 2018

    Creates New Invisalign Treatment Packages to Give Doctors More Choices. Extends Popular Teen Features Across the Invisalign Portfolio. Launches Clear Aligner Product for Phase 1 Treatment of Young Patients.

    Align Technology Announces China Food and Drug Administration Approval for the iTero Element Intraoral Scanner

    April 01, 2018

    The company has received approval from the China Food and Drug Administration (CFDA) to market the iTero Element intraoral scanner in China.

    Align Introduces New Invisalign Go Clear Aligner System Integrated with iTero Scanner for Mild to Moderate Cases

    April 01, 2018

    The company announced a new Invisalign Go product with a more user-friendly iTero digital chairside experience and greater flexibility to treat a wider range of mild to moderate cases such as crowded or gap teeth that require teeth straightening prior to restorative treatments.

    Align Technology to Introduce Two New iTero Scanners Featuring Greater Power and Portability

    April 01, 2018

    Align expanded the iTero Element portfolio with the launch of the iTero Element 2 and the iTero Element Flex scanners. These additions build on the existing high precision, full-color imaging and fast scan times of the iTero Element portfolio. 

  37. Align Technology Opens Invisalign Treatment Planning and Training Facility in Germany

    May 01, 2018

    Investment reflects large, untapped market opportunity for clear aligners and commitment to the region.

  38. Align Technology Reaches One Millionth Invisalign® Patient in the EMEA Region

    June 01, 2018

    Milestone Reflects Accelerating Adoption of Invisalign Treatment Among Adults and Teens in Europe

  39. Align Technology Expands Operations in Costa Rica with New Facilities to Support Continued Long-term Growth

    July 01, 2018

    Align invested approximately $50 million in two new multi-story office buildings, located at San Antonio Business Center (Belén, Heredia), with plans to open another multimillion dollar facility located in La Lima (Cartago) later this year.

    Launched Invisalign Go product

    July 18, 2018

    With a more user-friendly iTero digital chairside experience and greater flexibility to treat a wider range of mild to moderate cases such as crowded or gap teeth that require teeth straightening prior to restorative treatments

    Began offering Invisalign First clear aligners.

    July 18, 2018

    Designed specifically to address a broad range of younger patients’ malocclusions, including shorter clinical crowns, management of erupting dentition, and predictable dental arch expansion

  40. Align Technology and DentalXP Launch Global Orthodontic Aligner Fellowship Program to Help Integrate Invisalign Treatment into Practices

    August 01, 2018

    Online Certification Program Endorsed by New York University (NYU) College of Dentistry, Provides Modular Training for Align’s End-to-End Digital Workflow Including iTero Scanning Technology

  41. Align Technology Launches Treatment Planning Facility in Spain

    September 18, 2018

    The newly opened facility will add 130 jobs in 2018, provide local support to Invisalign trained doctors in Spain and Portugal

  42. Align Technology Expands Invisalign Interactive Brand Experience Pilot Program to Connect More Consumers with Invisalign Doctors

    October 18, 2018

    The program expansion is designed to address the rapidly-evolving consumer market for clear aligners and connects consumers interested in Invisalign treatment with Invisalign doctors in their communities.

    Align Technology Receives 510(k) Clearance from the FDA for Invisalign Treatment with Mandibular Advancement in the U.S.

    October 18, 2018

    This new solution for Invisalign doctors offers a simpler, more efficient and patient-friendly treatment option than functional appliances typically used to treat teen Class II patients.

  43. Align Technology Ongoing Support of Orthodontic and Dental Research

    November 18, 2018

    Announced the opening of its 2019 Research Award Program to support clinical and scientific dental research in universities across the globe. This year, up to $300,000 will be awarded to university faculty for scientific and technological research initiatives to advance patient care in the fields of orthodontics and dentistry.

    Align Announces New iTero Updates and Connectivity to Improve Customer Experience and Workflow for Dental Practices

    November 18, 2018

    New iTero software upgrade with enhanced functionality improves scan quality and patient privacy; New iTero connectivity with exocad® and Dentrix® enhances both doctor and patient experience

  44. Aligh Technology Reaches 6 Millionth Invisalign Patient Milestone with Tween Patient from China

    December 18, 2018

    12-year old Yuzhe Wang from Beijing, China is in treatment with Invisalign trained doctor Jiawei Wo using Invisalign Comprehensive with Mandibular Advancement Accelerating adoption of Invisalign clear aligner treatment globally reflects Align’s continued investment in product innovation and commitment to international expansion

    Align Technology Receives Multiple Product Awards for iTero Element 2 and iTero Element Flex Scanners

    December 18, 2018

    iTero Element 2 and iTero Element Flex scanners have been honored with multiple product awards from two distinct organizations: 2018 Dental Excellence Award (for iTero Element 2 specifically) and 2018 GOOD DESIGN® Award.

  45. Align Technology Announces Record 2018 Financial Results

    January 29, 2019

    2018 revenues up 33.5% to a record $2.0 billion 2018 Invisalign volume of 1.2 million cases up 31.9% and iTero scanner volume up 77.2%

  46. Former Procter & Gamble Executive Raj Pudipeddi Joins Align Technology as Senior Vice President and CMO

    February 11, 2019

    Raj Pudipeddi has joined the Company as senior vice president and CMO reporting to Joe Hogan, Align president and CEO.

    Align Technology Launches New iTero Element 5D Imaging System for Comprehensive Preventative and Restorative Oral Care at IDS

    February 18, 2019

    The company announced the launch of the iTero Element 5D Imaging System, which provides a new comprehensive approach to clinical applications, workflows and user experience that expands the suite of existing high-precision, full-color imaging and fast scan times of the iTero Element portfolio.

  47. ITC Institutes Section 337 Investigation Based on Align Technology Claims of Scanner Related 3Shape Patent Infringement

    March 04, 2019

    The company announced that on February 27, 2019 the United States International Trade Commission (ITC) voted to institute a third investigation (Inv. No. 337-TA-1144) of alleged patent infringement by 3Shape A/S and 3Shape Trios A/s, of Copenhagen, Denmark and 3Shape Inc. of Warren N.J. (collectively "3Shape.")

    Arbitration Decision with SDC Entitities Requires Align to Close Invisalign Stores

    March 05, 2019

    The company announced the outcome of the arbitration of the claims asserted against it by SDC Financial LLC, SmileDirectClub LLC, and the Members of SDC Financial LLC other than the Company (collectively, the SDC Entities).

    Align Technology Announces Distribution Agreement with Benco Dental for iTero Element® Intraoral Scanner

    March 07, 2019

    The company announced a distribution agreement with Benco Dental, the largest privately-owned dental distributor in the United States, for Align’s family of iTero Element intraoral scanners.

    Administrative Law Judge Determines 3Shape Infringes Three Align Patents; Initial Determination Declines to Find Section 337 Violation

    March 07, 2019

    The company announced that on March 1, 2019 an Administrative Law Judge (ALJ) with the United States International Trade Commission (ITC) issued an Initial Determination regarding his investigation of 3Shape’s infringement of Align’s patents.

    Alilgn Technology Showcases Smileview - An Online Tool for Prospective Invisalign Patients at 2019 International Dental Show

    March 13, 2019

    The company announced the launch of SmileView - an online tool, designed to help prospective Invisalign patients visualize a new, straighter smile before they opt for Invisalign treatment.

    Align Technology Announces Strategic Alliance with Digital Smile Design

    March 14, 2019

    The company announce that it is partnering with Digital Smile Design (DSD), a leader in holistic, digital and emotional dentistry solutions for dental clinics in the efforts to advance multi-disciplinary dentistry by building a streamlined end-to-end digital workflow as well as best-in-class clinical education.

    Align University Training Institute Opens in Shanghai, China

    March 20, 2019

    The company announced the opening of the Align University Training Institute in Shanghai, China.

Strategic priorities

Our goal is to give patients of all ages access to the smiles they want and deserve. Our smile-changing technology and innovations are designed to meet the demands of today’s patients with treatment options that are convenient, comfortable, affordable, while helping to improve overall oral health.

We strive to help our doctor customers move their practices forward by connecting them with new patients, providing digital solutions to help increase practice efficiency and helping them deliver the best possible treatment outcomes and experiences to millions of people around the world.

We achieve this by continued focus and execution of our strategic growth drivers:

International expansion

In order to provide the millions of consumers access to a better smile, we continue increasing our presence globally by making our products available in more countries. In addition, we are scaling and expanding our operations and facilities to better support our customers across the globe.

Orthodontist utilization

We continue to innovate and increase the product applicability and predictability to address a wide range of cases, from simple to complex, thereby enabling doctors to confidentially treat teenagers and adults with the Invisalign system.

GP dentist treat & refer

We want to enable general dentists, who have access to a large patient base, more easily identify Invisalign cases they can treat, monitor patient progress or if needed, help refer cases to an orthodontist while providing high-quality restorative, orthodontic, and dental hygiene care.

Patient demand & conversion

Our goal is to make Invisalign a highly recognized name brand worldwide by creating awareness for Invisalign treatment among consumers, motiving potential patients to seek Invisalign treatment and reaching more consumers one-on-one, and ensuring that anyone that contacts us directly has the best experience with the Invisalign brand.


Our vision is to bring clear aligner orthodontic treatment to the masses.

A better future with a better smile